Brazilian wines. You’ve seen them – they’re the ones that look just like anyone else’s wines. They are in Waitrose, Marks and Spencer and other retailers but don’t go looking for bright Brazilian colours or the yellow, green and blue of the Brazilian flag – they’re nowhere to be seen. Brazil takes its wine pretty seriously and they see no need to appear faddish. Is this a good idea? Well, I spoke with Judy Kendrick of JK marketing about this: JK marketing this year won both the International Wine Challenge 2015 ‘Generic Campaign of the Year’ and The Drinks Business Awards 2015, ‘Best PR Company‘ for the campaign for wines of Brazil so, if anyone should know, she should. I met her at Fizz, the Sparkling Wine show in Church House in London.